“Culture eats strategy for breakfast” because, unlike strategy, it is not limited by brainstorming or articulate writing. Word of mouth is enough.
While strategy is constricted by the tip of the pen, word of mouth rides on loose tongues.
Word of mouth is only limited by the imagination of the mouth’s owner, and imagination is never in short supply.
A strategy that wins must be embedded in what people like to talk about. People like to talk about stories. Strategy must align with the stories people like to tell. There’s no sweeter story than stories about people.
Winning strategies are always gossip-worthy people stories, not growth, low-cost, differentiation, or execution stories.
– Osasu Oviawe