Regret is a part of life.

Like all other emotions, it serves a purpose.

Its purpose is to remind you that you could have made another choice. You were not sentenced to the current choice you’re living. You chose it.

As with all other emotions, maturity is acceptance of regret as a feature and not a bug in a full life.

– Osasu Oviawe

At some point, you will get tired of being disrespected.

Until then, people will keep making you doubt your self-worth.

After then, people will check themselves before they engage.

– Osasu Oviawe

Nothing satisfies the hunger for revenge, not even complete revenge.

The only thing that saves you from its pangs is to ignore the thirst for it, even if doing so crushes you.

Revenge blocks out every other craving immediately it takes hold. Like all cravings, you can starve it.

Luckily, unlike most cravings, starving it weakens it.

Starve it.

– Osasu Oviawe

Living hell is self-judgment we project as the judgment of other people.

Nobody will ever be as hard on you as you are on yourself.

Go easy.

– Osasu Oviawe

Every birthday is a milestone, so what makes 40 special?

First of all, it is a psychological checkpoint.

There has been rapid growth in all aspects of life until this point, and all that growth comes from not knowing what is for you, what is not for you, and what just is.

Everything earlier seemed messy, chaotic, and blurry, but 40 is an opportunity to draw a line of best fit, finding a pattern of what served you, what enslaved you, and what freed you.

You still need people, but you can choose who is the best fit.

You will still make mistakes, but you can own them faster and take the learning quicker.

You are still growing, but you can be more intentional about the direction and intentional if no direction serves.

The day you turn 40 is no different from yesterday or tomorrow.

But it presents an opportunity to reflect on and redefine who you are.

You can do it at any other time, of course, but 40 is the most probable midpoint of life, so it is convenient.

But let the desire to use it not become a burden; otherwise, you have the famous midlife crisis.

Think of 40 only as a convenient check-in.

But don’t wait for it, don’t beat yourself up for not knowing better after it, don’t wish you could go back to it.

All that 40 offers is offered to you every day if you can only pause, reflect on, and redefine who you are.

– Osasu Oviawe

One way to improve the quality of a relationship is to increase the quantity of time spent on it.

One way to reduce the quality of a relationship is to reduce the quantity of time spent on it.

In the end, time is the only quality remembered in relationships.

You are time. Be there.

– Osasu Oviawe

If you can do whatever it takes, then no cost is too high for you to pay, and no action too heavy for you to bear.

It sounds liberating, but it is a trap.

The value in virtues is in the experiences they shield you from: experiences whose cost cripples you and whose memories drown you with regret.

– Osasu Oviawe

There is no greater joy than to give the one you love all of you.

I am joyful.

– Osasu Oviawe

Everything will come, not at once, but everything will come together.

Until then, smile and embrace each arrival.

– Osasu Oviawe

“Culture eats strategy for breakfast” because, unlike strategy, it is not limited by brainstorming or articulate writing. Word of mouth is enough.

While strategy is constricted by the tip of the pen, word of mouth rides on loose tongues.

Word of mouth is only limited by the imagination of the mouth’s owner, and imagination is never in short supply.

A strategy that wins must be embedded in what people like to talk about. People like to talk about stories. Strategy must align with the stories people like to tell. There’s no sweeter story than stories about people.

Winning strategies are always gossip-worthy people stories, not growth, low-cost, differentiation, or execution stories.

– Osasu Oviawe