Assuming that you can change people by providing them with irrefutable data is the most naive path you can take.
It is only stories that change people. Irrational stories.
In trying to resolve irrationality, people change their mind.
When the mind struggles with the logic of anything, it stays with the thing a little longer. This gives the thing time to grow a network of deep roots and branches.
If you look into the marketing of any product as an insider, you will find the prevalence of irrational stories, because the marketers get it. They are not trying to make sense, they are trying to plant irrational stories which will ultimately change and own your mind.
– Osasu Oviawe