“In The Biology of Art, zoologist Desmond Morris tells of an experiment in introducing the “profit motive” to apes.
The first step was teaching them to be artists and to produce drawings and paintings that were decidedly lovely.
Once their “art” was established, he began to “pay” them, rewarding them with peanuts for their work. Under the reward system their artwork quickly deteriorated, and they began turning out hasty scrawls just to get the peanuts.
“Commercialism” destroyed the apes as artists and got them scrambling for peanuts instead.” – Your Money or Your Life by Vicki Robin and Joe Dominguez
There is a lesson in there for you and I.
– Osasu Oviawe