“If you find yourself in a hole, stop digging”.
This is particularly difficult because of the sunk cost fallacy.
We pay more attention to the distance we have travelled, than where the road is taking us.
We pay more attention to the resources we have already invested, than the returns from that investment.
We risk more not to look stupid, but anyone paying attention sees how stupid it is for us to persist.
We keep digging, hoping to cover our head and go unnoticed. We win, it gets harder to come out of the rut and we get stuck.
Work with what works for you. Not what makes you look like you’re working.
When you most do not want to look like a fool, you confirm to all that you are a fool.
– Osasu Oviawe