Gray rhinos

You know what’s coming, you see what’s coming, you talk about it, you wish it away. Uou do not pay attention, you do not explore it, you do not act, you do nothing.

Gray rhinos are more common than black swans and easier to talk about than elephants in the room.

Most individuals, institutions and countries are not blind to their situation, they’re just unwilling to act, hoping that doing nothing will bring nothing. But a gray rhino charging at you requires only one thing – deliberate action.

Interestingly, a single event can simultaneously be a gray rhino, an elephant in the room and a black swan to different groups.

For an individual, a single event can be a gray rhino to the individual, an elephant in the room to their friends, and a black swan to their partners.

Within an institution, a single event can be a gray rhino to the Frontline Employees, an elephant in the room to Middle Managers and a black swan to Senior Executives.

Within a country, a single event can be a gray rhino to the Upper class, an elephant in the room to the Middle class and a black swan to the Lower class.

What is your current gray rhino?

When will you deliberately act on it?

– Osasu Oviawe