Sometimes, individuals, companies and countries use paid adverts on media channels, as an investment tool, to manage future crisis.
If I have been paying you for adverts, surely you will check with me before publishing something defamatory, and then I will offer the news that I want the world to hear. That news I offer becomes the consistent message across platforms and the alternative story is drowned.
Not all the time, but sometimes, individuals, companies and countries play the long game. My opinion about the game apart, they play the long game.
What you see as advertising spend is sometimes an integrity defense.
– Osasu Oviawe