Adverts are now treated as bugs on entertainment platforms like Youtube, with subscription being the only way to take them out.
Adverts are basically designed as an inconvenience to nudge you into being a paying consumer of content.
Market leaders must understand the long term impact on advertising strategy.
Adverts will one day be classed as a toxic distraction, regulated in the way tobacco currently is.
– Osasu Oviawe
How do market leaders position their brands in the face of this challenge?