Doubts are borne out of a conflict of tradeoffs.

Where the tradeoffs are high no matter which way you turn, doubt sets in.

The choice we need to make is usually clear. Doubt arises in the alternative we are to forego.

The price of a product does not leave us in any doubt for a purchase. It is easy to decide whether to buy or not, based on price.

Doubt sets in when we try to estimate the cost of ownership, which includes the price, utility, perception and attributable burn rate.

Which is why decisive people just pay attention to the choice to be made, and then shoulder whatever tradeoffs may follow.

The choice to be made is always evident. Make it and keep going.

As Robert De Niro said in Ronin – “Whenever there is any doubt, there is no doubt.”

– Osasu Oviawe

Leave a Reply