Writing is a gift.

A gift to yourself. A gift to your readers.

Like all gifts, understanding the recipient is the secret formula to finding the right gift.

Gifts are personal. That is what makes them special. They say, “I have observed you, and I think this will fit right into a space I see in or around you.”

A generic gift crafted for no one will be appreciated by no one.

When you understand who the gift is for, the relevance to the recipient is all that matters, not if the crowd will cheer you on.

Who are you gifting your writing to? Know them and you will find their need.

– Osasu Oviawe

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