The default ice cream flavour on every serve is vanilla.
It is more likely to be your entry flavour to the ice cream experience.
When unsure about an ice cream shop, you order it.
When your favourite flavour is unavailable, you default to it.
When it is unavailable, every other flavour feels like a step down.
When it is available, every other flavour is compared to it.
The default is the most sophisticated offer for the majority.
The core aim of a business is to be the default solution to customers’ pain points.
– Osasu Oviawe