Growth requires space before anything else.
When we say people lack a growth mindset, we are saying they do not see the space requiring filling by them.
They are so focussed on a limited past, their vision limits an unlimited present.
When you have 90% market share in a category, you obviously need to open your eyes to the real category you’re playing in, or else you will stop growing, and claim it is because you are in a “mature” market.
The elephant in the room got into the room through a constraining door. If it gets out of the door, you realise it is like a grain of sand in the world.
Step out, expand the space you see. Growth will be an inevitable next step.
– Osasu Oviawe