Gossip has been the unifying tool of tribes for centuries.

Gossip thrives on scarcity.

For long periods, we have had a scarcity of information. Gossiping was built on this.

What happens in a world of abundant information? Gossip upgrades from a scarcity of information to a scarcity of interpretation.

The new tribes are no longer being built around information, but around interpretation.

Interpretation is more personal than information. People believe their interpretation without question. Interpretation is more powerful that information.

The new tribes being formed from interpretation will be more illogical and less willing to shift ground.

We are in for quite a ride.

– Osasu Oviawe

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